CLIENT: Target & Jockey

DETAILS: Launch of J by Jockey for Target stores. Opportunity was to bring a fun and youthful feel to Jockey product and sell in Target. Jockey is know for it’s long standing quality, but the challenge was to create a more youthful appeal for younger consumers.

MY ROLE: Concept packaging for under garments. Photo art direction of ALL images used on packaging, in-store signage & website/email/social