CLIENT: ProFlowers

ROLE: Art Director + photo AD

SITUATION: Develop unique packaging that stands out in a sea of cardboard boxes on a customers doorstep.

TASK: Concept of packaging, illustration work, design, pre-press dieline work, and photo art direction of visuals of boxes.

ACTION: Creation of unique packaging solutions to surprise and delight consumers when they receive the products. Designs included new look for floral boxes, spa gifts, floral & berry pair gift.

RESULT: ProFlowers saw positive feedback via customer service calls and social media response. The Perfect Pair box kept flowers and berries cold and the only one of it’s kind at the time. The green flower box not only had a more cohesive brand experience for the customer, but was also a cost saving for the company as we switched to a single vendor and moved from 4 color to 1 color printing.