CLIENT: Stanley Brand

ROLE: Print Designer

SITUATION: Stanley was launching a new color collection for the holiday season. They wanted new and modern packaging that would stand apart from competitors but still look with the same family as their current in-line packaging.

TASK: Packaging exploration and design

ACTION: I spent a bit of time exploring unique options for the collection that felt modern. The brand had never done anything on the more female side or with a white aesthetic. I wanted to maintain the key brand attributes while pushing the design to be modern.

RESULT: Stanley brand DTC saw complete sell through of polar collection during the holiday season. Retail also had strong numbers. The new aesthetic allowed the brand to enter into new retailers they had not previously been in, such as Williams Sonoma.