CLIENT: Jockey

DETAILS: Jockey spokesperson, Tim Tebow partnered with client for Jockey Sport and Stay Cool collections. Both product lines featured materials that had anti-microbial and cooling/moisture wicking properties that made them perfect for athletes. Tebow’s endorsement of the product and ad’s drove up sales of men’s & women’s underwear product. Stay Cool product became the fastest selling products in the company’s 140 year history.

MY ROLE: Concept & Art Direction of Tebow photography for Jockey Sport and Stay Cool collections. Images were featured in print and digital ads across the country.