CLIENT: Dr. Squatch Soaps

MY ROLE: Concept and creation of photographic, social media campaigns, digital (site, email and display) and printed assets including T-shirts, sticker swag for the brand.

SITUATION: Dr. Squatch Soaps was a relatively new start-up. They were looking for help to develop unique email, social media creative, print pieces, swag items along with other brand focused assets to generate brand awareness and increase sales.

TASK: Help the brand establish a cohesive look across email and social media. Concept new and innovative ideas for future brand development.

ACTION: I created several email template in Klayvio for the brand to utilize as well as creating unique newsletter and storytelling emails. I created unique branded swag for the company to give away with products and at brand events. I also concepted a “Gets the Job Done” campaign that focused on a blue collar customer that the brand hadn’t quite broken into yet.

RESULT: Created a cohesive look to emails and received a lot of positive feedback from our social media posts. Email channel saw immediate increase in profit, included selling out of items featured.