CLIENT: Oh Joy

MY ROLE: Digital Design - concept and create digital assets for site, email and social media.

SITUATION: At Proflowers, Mother’s Day sales were soft and they were looking to find a way to bring in incremental sales. The current MDay campaign at Proflowers hinged on gifting our new and exclusive products that were trendy and stylish. Joy Cho and her team approached Proflowers about collabing on a fun project to promote items that were hand-picked by Joy from the ProFlowers site. This partnership would also featured on the Oh Joy own blog and Instagram.

TASK: The collaboration with blogger Joy Cho included working with Oh Joy team to create campaign assets, included site and emails.

ACTION: I felt that collaborating a designer/influencer would give a “seal of approval” about how stylish our product were & boost sales. At the time, Joy Cho was really trending and had a large social following. I used this idea to speak to Joy’s picks and her trend correct advice on the perfect gift to give from Proflowers. I created a series of site, email, social and blog assets that captured all of this.

RESULTS: A cohesive campaign on site, email and social that benefited both brands. Proflowers saw high engagement in the collaboration. Transactions the brand with the collab showed an 85% increase in new customers.