CLIENT: Stanley Brand

ROLE: Art Director + Designer

SITUATION: Stanley was looking to launch a series of new fashion color mugs called “quenchers”. This product had seen success with a female customer in the past and they were eager to push the momentum further.

TASK: Create a unique set of images that would feature the colors and color story for a more fashion orientated customer. Develop look books for PR promotion as well as digital assets for email and social promotion.

ACTION: I put a lot of effort into crafting unique stories around each of the new colorways. I executed a photo shoot, well under budget and got some amazing imagery from it. I then focused on creating look books, email and social digital assets with those photos. I tried to keep the product photos the hero of every shot. Minimal amounts of copy and clean typography to compliment the modern aesthetic.

RESULT: Quencher product sold over 2M within 2 hours. One of the most successful product launches in the history of the Stanley brand.