CLIENT: Stanley Brand

ROLE: Art Director + photo AD

SITUATION: The E-commerce team looking to boost summer sales while also focusing on their female customer segment.

TASK: Concept and design campaign ideas for site, email and social platforms

ACTION: I focused on bright and playful imagery that appealed to the female customer. I utilized existing imagery + new images to composite a fresh idea that was eye catching and felt on the fashion side, which is a departure for the brand.

RESULT: Email saw a 32% click-thru rate, while site revenue on the week of launch saw sessions up 43% and sales up 29%