CLIENT: Stanley Brand x Mattel

MY ROLE: Mattel was celebrating their 75th anniversary of Barbie. Stanley1913 partnered to bring to incredible legends together for the celebration. My role as Senior AD, we to concept the over all look/feel of the visuals. I partnered closely with an incredible photographer and DP to capture video + stills. My role also entailed partnering with several outside agencies to help bring Stanley1913 x Barbie pop-up activations to life. I worked directly with our agency to develop ideas for the creative and attended in-person to ensure all visuals and creative met the standard I had set.