CLIENT: WATER POOCH

ROLE: Creative/Art director + designer

SITUATION: Start-up client trying to re-invent themselves was in desperate need of brand guidelines to create cohesion as well as define new look and feel.

TASK: Create brand guidelines deck along with explorations into new iconography and design language.

ACTION: I focused on working to re-invent some elements of the brand and evolve others. I spent several weeks developing direction for the visual look and feel of the brand including typography, visuals and color palette.

RESULT: The client was excited to have a cohesive brand guide. From this point they began to develop a new site with this document as a guide.