CLIENT: Nike

MY ROLE: Designer & Art Director

SITUATION: Nike US Sales Tools Team needed help creating catalog designs to help the Nike sales force present compelling product stories and new seasonal offerings to retailers across the US (Nordstrom, Foot Locker, Kohls…etc).

TASK: Concept/create unique designs, along with presentation of all ideas to sales team channels. Art Direct images for use in print catalogs.

ACTION: Even the biggest shoe brand in the world needs a little help getting their foot in the door, which is where I came in! I concepted visuals that were in line with CMF of footwear and appear to reinforce the seasonal direction and inspiration. I also art directed visuals of product for the catalogs as well.

RESULTS: Nike sales team responded positively to the new materials and they saw positive sell through of seasonal offerings.